Reference No: BP0193Pages: 13Published on: 1, January, 1985
Abstract: Deals with the problems of a department set up to reproduce teaching materials for an educational organization. It focuses on the issues of managing the operations, purchasing new equipment and modernization, and pricing. The case is useful for highlighting the need for a problemsolving orientation, and evolving controls for ... More
Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: CMA0617Pages: 5Published on: 1, January, 1985
Abstract: This case is based on published data on six major agro-processing industries, viz. dairy products, fruits and vegetable products, grain products, sugar, edible oil and fats, and prepared animal feeds. These data are presented with a view to determining working capital intensity and the relative priority of these industries in ... More
Reference No: PROD0198Pages: 13Published on: 1, January, 1985
Abstract: This case can be used for discussion on issues on production scheduling aggregate planning, step loading, product mix, etc. Scheduling procedure and problems due to uncertainties in scheduling process can be highlighted. ... More
Reference No: QM0203Pages: 13Published on: 1, January, 1985
Abstract: Presents a problem the Indian Railways faces in deciding to introduce superfast trains. It illustrates the need for a simulation analysis in a complex situation. ... More
Reference No: F&A0366Pages: 3 Published on: 1, January, 1985
Abstract: Pertains to an actual debenture issue of Indian Rayon, and enables the user to employ NPV and IRR methods to evaluate the desirability of investing in the issue. The case also familiarizes the user with the concept of breakeven market price of shares to evaluate the attractiveness of the issue. ... More