Most Popular cases

Authors: Murthy, Nirmala;

Reference No: PSG0016 Pages: 13 Published on: 1, January, 1979

Abstract: A project was undertaken under the aegis of India Population Project in Karnataka and Uttar Pradesh to study the possible effects of improved nutrition on human fertility. This case describes the objectives of the programme and includes a review of the project undertaken in Karnataka in 1974. ... More

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Authors: Mohan, Manendra;

Reference No: MAR0227 Pages: 8 Published on: 1, January, 1979

Abstract: The case deals with interpretation of data obtained by the company on pretesting the proposed advertisement. A special feature of the pretest is the focus of the pneumonic used in the advertisement in order to register a high recall amongst the various segments of consumers, literate or illiterate. The decision ... More

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Authors: Misra, D N; Bhatt, Anil;

Reference No: BP0166 Pages: 10 Published on: 1, January, 1979

Abstract: Discusses the gap between the prescribed structures and the actual processes taking place in a government undertaking, and the styles adopted by the principal actors to respond to this anomaly. Also raises questions about the consequences of such a gap for the individuals concerned and the system of government corporation. ... More

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Authors: Parekh, Jayshree; Khurana, Rakesh;

Reference No: MAR0243 Pages: 12 Published on: 1, January, 1979

Abstract: Acrylonitrile Butadiene Styrene (ABS) was manufactured for the first time in India by ABS Plastics Limited. The company had to direct its strategies to two different levels: the end-users of the plastic products and the manufacturers of plastic goods. Students are required to suggest marketing strategies for this purpose. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0325 Pages: 4 Published on: 1, January, 1979

Abstract: Narrates the discussion between the managing director and the chief accountant of a forest development corporation regarding the commencement of a boat-building yard. It gives a detailed breakup of the price and cost structure of a typical 48-feet teakwood- based boat they intend to manufacture as an ongoing activity. Students ... More

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Authors: Patel, Nitin R;

Reference No: PROD0151 Pages: 8 Published on: 1, January, 1979

Abstract: The case describes the design of a tape oriented sales analysis system for a company engaged in distribution of a large number of products. The case leads on to a more sophisticated disk based design. ... More

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