Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: BP0001(A)Pages: 17Published on: 1, January, 1966
Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More
Reference No: OB0001(A)Pages: 7Published on: 1, January, 1966
Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More
Reference No: MAR0067Pages: 7Published on: 1, January, 1966
Abstract: The case gives the proposal of a research agency for a national sample survey. Participants are expected to evaluate the proposed sampling design for the study. The problems of identifying relevant sample frames, and questions about the implication of using alternative sample frames in terms of under representation or wastage ... More
Reference No: F&A0011EX(A)Pages: 7Published on: 1, January, 1966
Abstract: The case leads to a discussion of the various issues affecting the price fixation of rights offered in a textile mill which intends to diversify into an unrelated field. ... More
Reference No: F&A0018Pages: 6Published on: 1, January, 1966
Abstract: Problems and considerations involved in estimating depreciation charge on written down value and straight-line methods are discussed. The changing of depreciation method has to be evaluated in the light of a change in profit figures for reporting purposes, conversions and accepted accounting principles. ... More
Reference No: PROD0031Pages: 37Published on: 1, January, 1966
Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More
Reference No: F&A0001Pages: 7 Published on: 1, January, 1966
Abstract: Focuses on the place of public deposits in the financial structure of a company. Students can analyse the problem of the extent of reliance on this source of financing. ... More
Reference No: F&A0030Pages: 9Published on: 1, January, 1966
Abstract: Gives the financial ratios for a number of units in the Indian automobile industry. The student is required to make use of these ratios in the capacity of a lender, an investor, and as the financial executive of an automobile company for taking decisions in the respective areas. ... More
Reference No: P&IR0066(A)Pages: 7 Published on: 1, January, 1966
Abstract: Labour problems arising out of the closing down and shifting of one of the plants of a factory to a new location, issues pertaining to the union's objection to the discharge of surplus workmen and the company's legal position are discussed. ... More
