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List of Most Popular Cases

  1. Manpasand Beverages Ltd: Agile Capabilities for Sustained Growth

    Authors: Banerjee, Arindam;

    Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

    Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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  2. Hindustan Gum, Jodhpur

    Authors: Rana, R.; Nachiappan, G.; Raghuram, G;

    Reference No: CMA0818 Pages: 15 Published on: 13, October, 2017

    Abstract: Hindustan Gum is an agro-processor in Jodhpur, Rajasthan. It is primarily in the business of processing guar gum. The market volatility in demand and prices have shot up due to the need of guar gum in the new and growing shale gas fracking, primarily in the US. Hindustan Gum has ... More

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  3. Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment

    Authors: Yadav, Babulal;

    Reference No: BP0396 Pages: 27 Published on: 23, November, 2016

    Abstract: Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. Paul Bulcke, CEO of Nestle SA, arrived in New Delhi ... More

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  4. Adani Wilmar Limited (A)

    Authors: Sarang, Deo; Singh, Sanjay Kumar; Raghuram, G; Choudhari, Sanjay;

    Reference No: CMA0802(A) Pages: 14 Published on: 1, January, 2001

    Abstract: The total market size for edible oils was estimated to be 13 million tons out of which imports amounted to about 4 million tons. This made India the largest importer of edible oils in the world. Various edible oils are consumed in India depending on the regional tastes and preferences. A differential ... More

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  5. Farm Input Distribution Credit: A Case of Institutional Credit, 1998

    Authors: Namboodiri, N V; Desai, Bhupat M;

    Reference No: CMA0768 Pages: 11 Published on: 1, January, 1998

    Abstract: This case deals with the methodology for estimating agricultural input distribution credit requirement. It also aims at examining the consistency of the existing credit portfolio for input distribution business and seeks to evolve alternative criterian for existing banking practices particularly in backward areas where PACS are defunct. It further seeks ... More

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  6. Structural Reorganization in Agricultural Financing of the ABC Bank

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0760 Pages: 5 Published on: 1, January, 1997

    Abstract: This case discusses a change in organizational structure of the Agricultural Finance Department of ABC Bank to highlight how it has helped in streamlining the operations. Issues such as more autonomy and decentralization, thrust, on new product development by the officials, etc. are emphasized. ... More

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