Reference No: F&A0171(A)Pages: 21 Published on: 1, January, 1970
Abstract: Deals with the advertising strategy of a multinational financial institution. Apart from illustrating how FNCB's advertising strategy forms part of the overall corporate strategy, issues relating to the relationship between corporate and specific product advertising, and message and media strategy (including problems of measurement of advertising effectiveness) are raised. ... More
Reference No: F&A0138(B)Pages: 11Published on: 1, January, 1970
Abstract: This case can be discussed in light of the students' expectations at the end of the discussion of Case (A). The union- management relations strain further in spite of the apparent rapport emerging at the end of Case (A). Describes the various facets of the conflict and provides some understanding ... More
Reference No: BP0014(C)Pages: 6Published on: 1, January, 1970
Abstract: The manager of the dairy is trying to appraise recent improvements in profit and loss achievements, related to various management actions and provide for further improvement. ... More
Reference No: ECO0082Pages: 14 Published on: 1, January, 1970
Abstract: Illustrates the transition of indigenous banking into modern banking system in a princely state in India. It also emphasizes the effect of environment on the growth of banking and the encouragement given by a princely state to such business. ... More
Reference No: BP0030(B)Pages: 10Published on: 1, January, 1970
Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More
Reference No: F&A0136Pages: 34Published on: 1, January, 1970
Abstract: A nationalized bank with a history of slow growth plans for a "big leap forward". The development plans can be examined in relation to the nature of existing manpower, the structure of union- management relations, the existing organization structure, and the economic realities of the total organization and its various ... More
Reference No: F&A0143(C)Pages: 6 Published on: 1, January, 1970
Abstract: The managing director appoints a committee of the bank's senior officers, with an outside consultant as its chairman, for working out an appraisal system, and recommending a promotion policy. The committee visits different branches and meets the officers to ascertain their opinions and reactions to the "Star System" of appraisal ... More
Reference No: BP0029Pages: 19Published on: 1, January, 1970
Abstract: A large diversified industrial organization whose main business is in textiles considers a proposal to acquire a "sick" textile mill in Ahmedabad. Financial data has been provided about the sick mill, and the case includes two reports submitted to top management on the merits of the proposal, one by an ... More
Reference No: F&A0192Pages: 30 Published on: 1, January, 1970
Abstract: The case is focused on the management planning and control systems in a government- owned national research laboratory. The processes of building up an annual expenditure budget and periodic reporting of actuals in money terms is discussed in this case. Apart from monetary indicators, the physical and qualitative aspects of ... More
Reference No: F&A0133Pages: 18Published on: 1, January, 1970
Abstract: Deals with the problem of performance appraisal of branch agents in a bank. Five senior executives stationed at the head office annually rate the agents' personality traits, skills, and branch routine and work. The main objective of the appraisal system is executive development and promotion decisions. The appraisal is not ... More
Reference No: F&A0215Pages: 37Published on: 1, January, 1970
Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter- firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More
Reference No: F&A0143(A)Pages: 12Published on: 1, January, 1970
Abstract: Describes the introduction of a formal appraisal system in a bank that has a tradition of personalized recruitment, promotion and evaluation procedures. The idea is to reward officers who have stood by the management in a period of crisis. Under the new scheme, the head office asks the branch managers ... More
Reference No: F&A0171(B)Pages: 10Published on: 1, January, 1970
Abstract: Deals with the marketing of the personal loan programme and the role it plays in FNCB's overall marketing strategy. Segmentation as a tool in marketing is well illustrated. In addition, the budgeting process in marketing planning can be well treated through this case. An effective use of the case can ... More
