Most Popular cases

Authors: Reynolds, J;

Reference No: BP0008 Pages: 9 Published on: 1, January, 1965

Abstract: This case is to follow the case "An Interview with a Young Businessman" (OB0019). It deals with the problems faced by the young man who wrestled with the ethics of management in the previous case. Students should evaluate his actions in light of his problems and his point of view ... More

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Authors: Pruthi, S P S;

Reference No: ECO0026 Pages: 10 Published on: 1, January, 1965

Abstract: The case contains opposing view-point on the role of the managing agency system Indian business. It highlights the current controversy regarding the abolition of the managing agency system. The case attempts to familiarize the student with the salient point involved in the controversy regarding the future of the managing agency ... More

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Authors: Kothari, K B;

Reference No: CMA0093 Pages: 1 Published on: 28, October, 1966

Abstract: The text is intended to raise the question of designing a strategy to secure changes in majority practices. ... More

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Authors: Desai, D K; Narayanan, A V S;

Reference No: CMA0164 Pages: 14 Published on: 4, March, 1968

Abstract: Deals with "pricing" of hybrid seed under the conditions of imperfect competition. The hybrid maize seeds are grown on private fields under the supervision of the government which wants to promote high-yielding varieties. The government wants to fix the price of hybrid maize so that it is not too high ... More

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Authors: Nangia, R;

Reference No: BP0013 Pages: 2 Published on: 1, January, 1970

Abstract: The Editor is faced with public relations problem of an ad run by an airlines of an enemy country which, if printed, would appear two weeks after the outbreak of hostilities. ... More

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Authors: Gupta, V K; Mathur, D P;

Reference No: CMA0245 Pages: 17 Published on: 7, February, 1972

Abstract: The case provides comparison between old and modernized machinery in respect of milling performance. It highlights the nature of problems that arise in the process of modernization. It also helps in evaluation of milling performance. ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0200 Pages: 3 Published on: 1, January, 1973

Abstract: A renowned architect has been asked by the income tax authorities to furnish a set of financial statements for his firm. The case requires the preparation of these statements based on incomplete data. ... More

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Authors: Vora, M N;

Reference No: MAR0137 Pages: 6 Published on: 1, January, 1975

Abstract: Deals with three kinds of research approaches exploratory, survey and experimental. Three research problems requiring these three kinds of designs are included in caselet form. The purpose is to discuss alternative research approaches and the criteria used to match the design with the nature of the problems. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0113 Pages: 13 Published on: 1, January, 1975

Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More

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