Reference No: MAR0110Pages: 20Published on: 1, January, 1974
Abstract: This case deals with application of quantitative techniques and models for decision problems in sales management, like sales compensation structure, quota determination, etc. ... More
Reference No: F&A0236Pages: 10 Published on: 1, January, 1974
Abstract: Deals with marginal income accounting for planning purposes. Involves separation of fixed and variable costs and making a distinction between direct and indirect costs, and the irrelevance of allocation of overhead and common costs for planning purposes. ... More
Reference No: CMA0273TEC Pages: 6Published on: 24, September, 1974
Abstract: The need for quantitative aids to decision-making and their broad framework is discussed. Various classes of techniques are introduced without formulation. ... More
Reference No: QM0048(B)Pages: 3Published on: 1, January, 1975
Abstract: The case illustrates the use of the mathematical programming technique where price volume relationships exist. The limitation of linear programming is illustrated. The problem is solved through the use of mixed integer programming technique. ... More
Reference No: MAR0285(D)Pages: 52Published on: 1, January, 1975
Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More
Reference No: MAR0113Pages: 13Published on: 1, January, 1975
Abstract: The case describes a quantitative model for selecting the minimum cost media plan in order to achieve a desired level of reach and frequency in several target audience groups. The decision problem relates to adoption of the model for drawing up a national press media plan on the basis of ... More
