Reference No: F&A0359Pages: 6Published on: 1, January, 1982
Abstract: The case has three objectives: 1) to give students practice in identifying relevant flows in the context of capital investment decisions; 2) to understand the process of computing NPV, IRR and payback; and 3) to see the impact of cash flow timing and inflation on investment criteria such as IRR and NPV. ... More
Reference No: MAR0275(C)Pages: 3Published on: 1, January, 1983
Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More
