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Most Popular cases

List of Most Popular Cases

  1. Bharat Footwear Limited Discount Coupons

    Authors: Shah, Bhavin; Ravichandran, N;

    Reference No: QM0282 Pages: 7 Published on: 12, September, 2018

    Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More

  2. Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (B)*

    Authors: Krishnamoorthy, Srikumar;

    Reference No: MAR0499(B) Pages: 19 Published on: 4, February, 2019

    Abstract: Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand aggressively, throughout India, in the fast growing modern retail format market. FGHM had ... More

  3. Jindal Vijayanagar Steel Limited (A): Challenges of Installing Corex I Plant

    Authors: Dutta, Goutam;

    Reference No: QM0279(A) Pages: 18 Published on: 29, March, 2019

    Abstract: Mr. Sajjan Jindal, MD of JVSL (nos JSW) wanted to bring the latest technology of iron making into India. His project went to several cost overrun and time overrun due to several foreseen and unforessen circumstances. This case discusses the issues new technology introduction in iron making area, problem faced ... More

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