Most Popular cases

Authors: Mohan, Manendra;

Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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Authors: Ravichandran, N;

Reference No: QM0203 Pages: 13 Published on: 1, January, 1985

Abstract: Presents a problem the Indian Railways faces in deciding to introduce superfast trains. It illustrates the need for a simulation analysis in a complex situation. ... More

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Authors: Ravichandran, N;

Reference No: QM0204 Pages: 7 Published on: 1, January, 1985

Abstract: In this case, the guarantee period of an engineering product is to be determined considering several related factors. ... More

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Authors: Ravichandran, N;

Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

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Authors: Naik, Gopal; Kalro, A H;

Reference No: CMA0705 Pages: 19 Published on: 1, January, 1990

Abstract: The government silk filature, Chikkahalli is one of the four such units owned by the government of Karnataka. These units purchase silkworm cocoons from regulated cocoon markets and sell reeled silk in the silk exchanges. The Chikkahalli unit had been incurring losses for several years and all measures to improve ... More

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