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Most Popular cases

List of Most Popular Cases

  1. A Methodology for Estimating Production Potentialities of an Area

    Authors: Singh, Gurudev;

    Reference No: CMA0578 Pages: 9 Published on: 1, January, 1983

    Abstract: Attempts to present a methodology for estimating production potentialities of an area based on analysis of micro production units. Aggregation model was developed to obtain population parameters such that contribution of changes in production technology could be estimated. The methodology also involves the adjustments for some variables such as size ... More

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  2. Pain Balm Advertising Pretest

    Authors: Mohan, Manendra;

    Reference No: MAR0278 Pages: 16 Published on: 1, January, 1983

    Abstract: The case deals with the development and execution of creative strategy for an established brand of pain balm meant for the traditional market segment. Pretesting of visual for press advertisement is undertaken and decisions regarding interpretation of results are reviewed. Roughs used for developing advertisements for pretest, advertisements used for ... More

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  3. Wavin India Limited (C)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(C) Pages: 3 Published on: 1, January, 1983

    Abstract: The case focuses on the need for analysis and introspection for developing advertising objectives and strategy. Interaction between the advertiser and the agency is considered, and various stages of development of strategy and objectives are brought into focus. ... More

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  4. Dairy Development Scheme for Banaskantha District in Gujarat

    Authors: Singh, Gurdev;

    Reference No: CMA0609 Pages: 8 Published on: 1, January, 1985

    Abstract: The case contains information on a project on dairy development in Banaskantha District of Gujarat. The scheme was prepared by the State Bank of India to provide financial help to the beneficiaries. It gives an opportunity to apply the principles of project formulation and appraisal by judging the viability of ... More

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  5. Kalyan Engineering Corporation Limited

    Authors: Ravichandran, N;

    Reference No: QM0204 Pages: 7 Published on: 1, January, 1985

    Abstract: In this case, the guarantee period of an engineering product is to be determined considering several related factors. ... More

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  6. Wiley Eastern Limited

    Authors: Ravichandran, N;

    Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

    Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

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  7. Financing Working Capital Requirements of Selected Agro-processing Industries

    Authors: Desai, Bhupat M; Gupta, V K;

    Reference No: CMA0617 Pages: 5 Published on: 1, January, 1985

    Abstract: This case is based on published data on six major agro-processing industries, viz. dairy products, fruits and vegetable products, grain products, sugar, edible oil and fats, and prepared animal feeds. These data are presented with a view to determining working capital intensity and the relative priority of these industries in ... More

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