Reference No: BP0036Pages: 7Published on: 1, January, 1969
Abstract: How can marketing orientation be achieved in the formulation and implementation of company policy in the public sector? The case deals with the appreciation of marketing orientation by top managers in the public sector; and raises issues regarding the role of the chief executives in initiating the policy, and their ... More
Reference No: MAR0083Pages: 3Published on: 1, January, 1969
Abstract: The case presents a research problem and expects the student to formulate a questionnaire for use by field investigators in a survey. Three different groups of respondents are expected to be covered: 1) recent first time purchasers, 2) repeat purchasers, and 3) purchasers who had bought insurance but have now discontinued for various ... More
Reference No: ECO0068Pages: 24Published on: 1, January, 1968
Abstract: The case examines a strike in a public sector undertaking. It highlights issues such as recognition of unions, recruitment policies, inter union rivalry and effect of central and state labour laws. It is used to familiarize students with the variety of problems involved in industrial relations situations. ... More
Reference No: BP0037Pages: 11Published on: 1, January, 1968
Abstract: The case gives the governments view in the form of "departmental instructions" and the experience of implementing these instructions in different public sector undertakings. The case also gives three situations illustrating problems of relationship between the financial adviser and the "administration" in government companies. It raises the question: How can ... More
Reference No: ECO0066(B)Pages: 4Published on: 1, January, 1968
Abstract: Deals with the issue of compensation as a result of nationalization of the air transport industry. The various schemes for compensation considered by the Government of India are mentioned in the case. The case is used for encouraging the student to appraise the fairness or otherwise of the schene adoped ... More
Reference No: F&A0046(A)Pages: 16Published on: 1, January, 1967
Abstract: Deals with the personnel planning and labour cost control problems faced by a large government owned steel company. It also covers the special problems that arise in controlling cost in public sector companies. ... More
Reference No: F&A0059Pages: 2 Published on: 1, January, 1967
Abstract: The director of a public limited company earns income from sources like salaries, interest from securities, capital gains, dividends, etc., which are subject to personal income taxation. The case is an exercise in the different provisions of personal income taxation. ... More
Reference No: CMA0052Pages: 14Published on: 1, December, 1966
Abstract: The case pertains to food policy in one of the states in India. The issue is whether the state should encourage conversions of area under cash crops such as cotton groundnut to food crops. ... More
Reference No: OB0001(A)Pages: 7Published on: 1, January, 1966
Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More
Reference No: ECO0005(D)Pages: 10Published on: 1, January, 1966
Abstract: Concerns the analysis of route profitability of the AMTS. Students are to select the appropriate method from several methods given in the case. ... More
Reference No: F&A0028Pages: 28Published on: 1, January, 1966
Abstract: A small bank, by selling a substantial part of its assets and liabilities, merges with a big scheduled bank. The case deals with the problems of valuation of the enterprise, and leads to an appreciation of the problems of expansion through the policy of merger. ... More
Reference No: OB0001(B)Pages: 2Published on: 1, January, 1966
Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More
Reference No: P&IR0080Pages: 7Published on: 1, January, 1966
Abstract: The case highlights a problem faced by the factory manager in strict interpretation of the Factory Laws and its overenthusiastic interpretation by the authorities. ... More
