Most Popular cases

Authors: Mehta, S C;

Reference No: MAR0167 Pages: 7 Published on: 1, January, 1977

Abstract: The case deals with product line evaluation of a mediumsized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More

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Authors: Balakrishnan, K;

Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0307 Pages: 2 Published on: 1, January, 1977

Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More

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Authors: Manendra Mohan;

Reference No: MAR0181(A) Pages: 6 Published on: 1, January, 1977

Abstract: This is basically an illustrative note dealing with the development of marketing information system for a product like agricultural chemicals. The case is intended to stimulate concepts and ideas on evolving a marketing information system for a product which has the characteristics of both industrial and consumer products, as far ... More

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Authors: Balakrishnan, K;

Reference No: F&A0304 Pages: 1 Published on: 1, January, 1977

Abstract: Gives the actual material consumption for two products for two consecutive periods when the actual production also varies. Requires variance analysis, in an adapted way, for two periods. A combination of standards and past actuals are used to assess the current period's performance. ... More

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Authors: Satia, J K;

Reference No: PSG0021 Pages: 4 Published on: 1, January, 1977

Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More

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Authors: Balakrishnan, K;

Reference No: F&A0295 Pages: 6 Published on: 1, January, 1977

Abstract: The case provides, in a summarized form, the actual performance of a mediumsized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More

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