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Most Popular cases

List of Most Popular Cases

  1. Ram Prakash (B)

    Authors: Goyal, R C;

    Reference No: P&IR0060(B) Pages: 2 Published on: 1, January, 1964

  2. Apoorva Products Limited**

    Authors: Vora, M N;

    Reference No: MAR0004 Pages: 6 Published on: 1, January, 1964

    Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and subdealers of other states even though the company had demarcated the areas. This ... More

  3. National Leather Works

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0039 Pages: 4 Published on: 1, January, 1964

    Abstract: The case deals with the problem faced by the sales management in deciding whether to drop a retail and wholesale agency. ... More

  4. The Case Of The Multiple Ads. (B)

    Authors: Bolar, Malathi;

    Reference No: OB0140(B) Pages: 3 Published on: 1, January, 1964

    Abstract: 0 ... More

  5. Bharat Steel Furniture Company

    Authors: Copen, M R;

    Reference No: PROD0020 Pages: 7 Published on: 1, January, 1964

    Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More

  6. Western India Pharmaceutical Company (A)

    Authors: Vora, M N;

    Reference No: MAR0015(A) Pages: 5 Published on: 1, January, 1964

    Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More

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