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Authors: Goyal, R C;

Reference No: P&IR0060(B) Pages: 2 Published on: 1, January, 1964

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Authors: Borden, Neil H;

Reference No: MAR0018 Pages: 4 Published on: 1, January, 1964

Abstract: In 1959, Mr. Vora's family, which has been in grain business, entered the business of processing and selling quick-cooking oats under the brand name Blossom. Even after effective improvements, sales remained sluggish and average below plant capacity. In spite of the losses, Mr. Vora was determined to succeed in this business. ... More

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Authors: Copen, M R;

Reference No: PROD0020 Pages: 7 Published on: 1, January, 1964

Abstract: This case deals with inventory control and production scheduling concerning a seasonal product. It asks students to examine and recommend specific proposals for improving company operations. ... More

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Authors: Vora, M N;

Reference No: MAR0285(A) Pages: 3 Published on: 1, January, 1964

Abstract: This caselet has been prepared for the first session for beginners in the study of marketing management. The concept of selective marketing is highlighted. The idea of matching marketing effort to the marketing opportunity available is highlighted. ... More

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Authors: Karim, A A;

Reference No: MAR0002 Pages: 10 Published on: 1, January, 1964

Abstract: The case deals with the various procedures adopted in the development of the new "Daisy" soap that was to replace the "Daisy" soap that had lost market shares. ... More

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