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Most Popular cases

List of Most Popular Cases

  1. Vicks Vaporub

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0174 Pages: 10 Published on: 1, January, 1976

    Abstract: When Vicks Vaporub was introduced, a few similar balms were already well entrenched in the Indian market. It was now up to Richardson Hindustan Limited to position Vicks in such a way that the consumers perceived it as different, from the other multipurpose balms. Vicks Vaporub was given a specific ... More

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  2. Syrup Minadex (A)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0171(A) Pages: 13 Published on: 1, January, 1976

    Abstract: After many years of "ethical" promotion, Glaxo's syrupbased tonic, Minadex, was going OTC since the company's management felt that this would help increase sales. A purchase proposition was required to build up an advertising campaign around it. Competitive claims were analyzed by the agency and it was decided to ... More

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  3. New Detergent Washing Tablet

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0177 Pages: 14 Published on: 1, January, 1976

    Abstract: With an eye on the fastgrowing detergent market, TOMCO were interested in launching a new detergent washing tablet in a slot where it had not yet been represented. Its agency surveyed the washing products market to study the positioning of the competitive brands and the advertising approaches used by ... More

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  4. Market Expansion of Textiles in Changing Rural Strata

    Authors: Moulik, T K; Basu, S K;

    Reference No: CMA0401 Pages: 12 Published on: 2, September, 1976

    Abstract: The case is formulated around different aspects of expansion of the textile market in the rural areas. It first deals with various possibilities of marketing textiles in the rural areas, which are mostly in the nature of "know your market" in the sphere of textile marketing. It then provides information ... More

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  5. Pragati Chemicals (B)

    Authors: Bhandari, Labdhi R;

    Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

    Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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  6. Sunanda Alkalies Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0283 Pages: 4 Published on: 1, January, 1977

    Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent underutilization of capacity and rise in unit cost. The case enables analysis of cost data for shortterm and longterm pricing. Students will be expected ... More

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