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Most Popular cases

List of Most Popular Cases

  1. Northern India Food Company

    Authors: Roy Dholakia, Ruby; Dholakia, Nikhilesh;

    Reference No: MAR0193 Pages: 7 Published on: 1, January, 1978

    Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More

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  2. Rattangarh Gramodhyog Mandal

    Authors: Moulik, T K;

    Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

    Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

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  3. Jounti Farmers **

    Authors: Moulik, T K;

    Reference No: CMA0452 Pages: 5 Published on: 4, November, 1977

    Abstract: Relates to the selling of HYV wheat seed by the growers of a village. It highlights problems of price fixation, quality control, and other marketing problems in general. ... More

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  4. Fixation of Wheat Procurement Price For The Marketing Year 1977-78

    Authors: Chokshi, S N; ;

    Reference No: CMA0448 Pages: 22 Published on: 20, August, 1977

    Abstract: The case deals with the problem of fixation of procurement prices of wheat at the highest policy-making level in the country. ... More

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  5. Cinestar Soaps (Private) Limited

    Authors: Balakrishnan, K;

    Reference No: F&A0306 Pages: 2 Published on: 1, January, 1977

    Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units?revenue, profit, and contribution. ... More

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  6. General Products INC

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0161 Pages: 8 Published on: 1, January, 1977

    Abstract: A large multidivision, multinational company based in Chicago forms a new Product Analysis Group. This group is to screen new product proposals emanating from various divisions. A complex set of criteria has to be satisfied. ... More

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  7. Development of Banni Area

    Authors: Khurana, Rakesh; Mehta, S C;

    Reference No: MAR0199 Pages: 12 Published on: 1, January, 1977

    Abstract: The case revolves around the animal husbandry activities in Banni area of Kutch district. The District Development Officer is planning to increase the income of dairy farmers in the area to incresed productivity and improved return on output. Issues in the case are concerned with objectives of the project, its ... More

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