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Most Popular cases

List of Most Popular Cases

  1. Publicity Van

    Authors: Shingri, P M;

    Reference No: CMA0627 Pages: 7 Published on: 1, January, 2000

    Abstract: This case describes in detail the functioning of an audio-visual van. It is useful for managers concerned with promotional activities in the rural areas. It deals with aspects such as planning, mobilizing resources, scheduling the tour programme, motivation of staff, and public relations in the field. ... More

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  2. Marketing Strategy for Sunflower Oil

    Authors: Singh, Gurdev;

    Reference No: CMA0791 Pages: 6 Published on: 1, January, 2000

    Abstract: This is a case of a trading firm involved in purchase and sale of edible oils. The firm also owns oilseeds processing facility for own production. It wants to enter in a new market with bulk supply as well as consumer packs of branded refined sunflower oil. Given the edible ... More

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  3. Ashanti Goldfields Company Limited (C)

    Authors: Barua, Samir K; Varma, Jayanth R;

    Reference No: F&A0456EX(C) Pages: 9 Published on: 15, May, 2000

    Abstract: A case dealing with fall-out of the use of derivatives in managing commodity (gold) price risk. Involves analysis of the linkages between corporate strategy, capital structure and the hedging strategy, as well as the risk analysis of derivative positions. ... More

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  4. Gadhvi Chemicals Limited (GCL)

    Authors: Ramachandran, K; Taneja, Shyam;

    Reference No: BP0254 Pages: 13 Published on: 6, September, 2000

    Abstract: GCL is part of the Gadhvi Group of Industries. The company is into bottling industrial gasses and under changing environment of growing demand has threatened entry of new players. It is exploring collaboration with one of the world's largest industrial gas manufacturers. They have completed primary rounds of discussion with ... More

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  5. Farmaid Tractors Limited

    Authors: Raghuram, G;

    Reference No: QM0242 Pages: 19 Published on: 23, October, 2000

    Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More

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  6. Gujarat Co-operative Milk Marketing Federation Limited (GCMMF)

    Authors: Manikutty, S;

    Reference No: BP0255 Pages: 29 Published on: 5, December, 2000

    Abstract: Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk ... More

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