Most Popular cases

Authors: Reynolds, J;

Reference No: BP0009(A) Pages: 14 Published on: 1, January, 1970

Abstract: A small businessman faces many problems, and seeks ways to improve a business which is getting too big and complicated for a "oneman" operation. ... More

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Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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Authors: Menon, C D;

Reference No: BP0102 Pages: 7 Published on: 1, January, 1977

Abstract: The case traces the life of an individual who runs away from home, is employed as a domestic servant and enters industry. His interactions with top management and two different types of personnel managers, and his emergence and eclipse as a trade union leader are traced. ... More

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Authors: Ramachandran, K;

Reference No: BP0211 Pages: 3 Published on: 1, January, 1989

Abstract: The case narrates how a woman entrepreneur successfully set up a training organization by effective networking. ... More

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