Most Popular cases

Authors: Varkkey, Biju; Pandey, Ajay;

Reference No: CIIE0001(A) Pages: 28 Published on: 19, June, 2003

Abstract: The case describes the initial years of MyZus Infotech, a company started by two students of IIT Bombay. The startup received support from the technology business incubator at IIT Bombay, and later moved to hired premises. They will also able to secure funding from an angel investor. One year later, ... More

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Authors: Vohra, Neharika;

Reference No: OB0203 Pages: 7 Published on: 30, June, 2008

Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More

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Authors: Rangnathan, Kavitha; Sarin, Ankur;

Reference No: CISG0109 Pages: 25 Published on: 14, October, 2009

Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More

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