The Park, Calcutta

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Abstract

The overall objective of the case is to provide an opportunity to the participants to understand, analyze, evaluate and learn from the repositioning efforts of an organization and identify the steps needed to consummate the repositioning effort.

Additional Information

Product Type Case
Reference No. BP0267
Title The Park, Calcutta
Pages 44
Published on Jul 12, 2001
Authors Dixit, M R; Manikutty, S;
Area Strategy (STR)
Discipline Strategic Management
Sector Manufacturing
Courses Strategy Formulation and Implementation (SFI)

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