Reference No: CMA0537TECPages: 19Published on: 1, January, 1980
Abstract: Incoserve, an apex organization of eleven cooperative processing units, decide to start marketing of packeted tea. For this purpose, it approached three consultants for deciding an appropriate logo and marketing strategy. The case presents the three consultant's report. Each consultant has come up with a unique suggestion for marketing, and ... More
Reference No: MAR0258TECPages: 27Published on: 1, January, 1980
Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More
Reference No: ECO0266TECPages: 22Published on: 1, January, 1980
Abstract: This note examines the process of structural change in Indian economy during the period 1950-51 to 1978- 79. This structural change is examined in terms of the behaviour of several macroeconomic variables such as national income, aggregate consumption expenditure, domestic savings, gross domestic capital formation, functional distribution of national income and ... More
Reference No: CMA0526Pages: 13Published on: 1, January, 1980
Abstract: Outlines a state government's attempt to obtain refinance for continuation of a development scheme. The role of AFC as consulting organization has been discussed in the case. ... More
Reference No: PROD0165Pages: 3 Published on: 1, January, 1980
Abstract: Deals with the problems of acceptance sampling by attributes. It involves evaluation of some sampling inspection plans used for a transcription project, and design of an inspection plan for a pre?specified average outgoing quality limit, which will ensure minimum average Total Inspection. Rectifying Inspection is presupposed and the problem ... More
Reference No: CMA0514Pages: 4Published on: 1, January, 1980
Abstract: Scientific forestry in India has been followed since over a century. It is the responsibility of the forest department, manned by members of the Indian Forest Service and the State Forest Services. Forestry education is confined to the forest colleges only. Altogether the development of forestry has so far occurred ... More
Reference No: F&A0338Pages: 5 Published on: 1, January, 1980
Abstract: An introductory case in internal auditing. The role and the detailed duties and responsibilities of the internal audit department are described. The department's utility and effectiveness are the issues for discussion. ... More
Reference No: CMA0535Pages: 13Published on: 1, January, 1980
Abstract: Mr. Badruzaman assumed charge as special officer of Kundha Industrial Tea Factory. He started examining the possibilities of increasing the income of farmer members. He realized that improvement in the quality of leaf received by the factory would increase the income of farmers. But, as a cooperative, he encountered resistance ... More
Reference No: CMA0524Pages: 10Published on: 1, January, 1980
Abstract: Discusses the uncertainties involved in providing tubewells in Chaloda village as a part of the developmental activities of a voluntary agency. Though, formal sources are available for financing the project, the farmers are not organized in getting the finances and managing the project. For want of data of the risk ... More
Reference No: PROD0162TECPages: 4Published on: 1, January, 1980
Abstract: This note deals with the capacity measurement of a production system. Various factors influencing capacity are highlighted, and their effects on capacity measurement are discussed. ... More
Reference No: QM0151Pages: 3Published on: 1, January, 1980
Abstract: This case is intended to introduce the relevance of linear programming models to short?term production decisions in the handloom sector. It also facilitates discussion of objectives that may be in conflict, such as employment maximization and profit maximization. ... More
Reference No: MAR0142TECPages: 15Published on: 1, January, 1980
Abstract: This note describes the kind of marketing research studies conducted in India. It gives information about several reputed research agencies. ... More
Reference No: CMA0521TECPages: 9Published on: 1, January, 1980
Abstract: The note presents the social and economic profiles of three villages - Vilayatpur of Jullander district in Punjab, Sarangpur of Allahabad district in UP, and Zawar, a tribal village of Udaipur district in Rajasthan. It discusses the process and direction of social change which these villages witnessed due to (a) ... More
