Latest published cases

Authors: Sarang, Deo; Singh, Sanjay Kumar; Raghuram, G; Choudhari, Sanjay;

Reference No: CMA0802(A) Pages: 14 Published on: 1, January, 2001

Abstract: The total market size for edible oils was estimated to be 13 million tons out of which imports amounted to about 4 million tons. This made India the largest importer of edible oils in the world. Various edible oils are consumed in India depending on the regional tastes and preferences. A differential ... More

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Authors: Deodhar, Satish Y; Tirupati, D;

Reference No: CMA0805 Pages: 17 Published on: 1, January, 2002

Abstract: Indian Food Specialties Limited (IFS) introduced tools of Food Quality Management in May 2000 in response to changing market conditions and poor profitability. Spoilage in the production process was very high and the company had incurred losses for three successive years starting from 1996-97. The company addressed quality concerns by introducing ... More

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Authors: Bandyopadhyay, T.; Raghuram, G;

Reference No: CMA0811(B) Pages: 35 Published on: 12, June, 2008

Abstract: A famous brand of sauce tested positive for Sudan I (a prohibited carcinogenic dye added for colour enhancement), which led to the biggest food products recall off the shelves in supermarkets and departmental stores of Britain. This brought to light that the mandatory testing of Sudan I by Spices Board ... More

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Authors: Dalvadi, Yagnesh; Tilak, Madhura; Makwana, Chetna; Chand, Vijaya Sherry;

Reference No: RJMC0042 Pages: 7 Published on: 5, January, 2016

Abstract: Mr D M Patel, Senior Manager, Mobile Fish-selling Vans project, Gujarat Fisheries Central Co-operative Association Limited (GFCCA), had to present a plan to the Governing Body for the project which had been making losses for the last few years. He had GFCCA’s annual accounts for 2009-2010 with him, but ... More

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Authors: Dholakia, Ravindra H;

Reference No: ECO0361 Pages: 3 Published on: 26, December, 2016

Abstract: The case considers alternative specifications of demand for food in India. Based on theoretical understanding and conceptual clairty, the most appropriate demand function for food in Inida needs to be identified and its coefficients to be interpreted for further analytical use. ... More

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Authors: Banerjee, Arindam;

Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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Authors: Ranjan, Ashish; Ranganathan, Kavitha;

Reference No: IS0134 Pages: 14 Published on: 14, March, 2018

Abstract: Digital Green is a prime example of a development intervention aimed not only at the poor but “by the poor”, as a content or knowledge disseminator to rural users The case is written in the form of multiple scenes that unfold organically to paint a bigger picture of what the ... More

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