Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: F&A0539Pages: 11Published on: 27, December, 2017
Abstract: The case is about a decision problem facing James on whether or not to invest in a structured product called the “CMS Steepener” issued by a large US investment bank. The payoff from the product is linked to two constant maturity swap (CMS) rates, and the investor profits if the ... More
Reference No: BP0408(B)Pages: 21Published on: 20, December, 2017
Abstract: India’s diagnostics business valued at USD 10 billion was growing at 20% annually. Several players with different business models competed. Dr. Lal PathLabs, the world’s largest histopathology centre led with a menu of 3,500 tests, 1,600 collection centres and 7,000 pick-up points. Its Initial Public Offer had been oversubscribed 33.41 times and the team ... More
Reference No: CIIE0008Pages: 16Published on: 20, December, 2017
Abstract: This case presents the hybrid business model of a social venture Gramshree. It provides arich description of an actual decision situation faced by the board of trustees regarding the selection of marketing channel for Gramshree for bringing sustainability to the business. Gramshree aimed at empowering women artisans by ensuring a ... More
Reference No: BP0408(A)Pages: 8Published on: 20, December, 2017
Abstract: Diagnostics services in India were growing at 20% annually with billing of USD 3.4 billion. With WTO’s GATS, foreign competition was arising. Dr. Lal PathLabs had formidable brand recognition and Dr. Arvind Lal was wondering whether to accept private equity and induct management professionals to keep pace with competitors through acquisitions ... More
Reference No: HRM0239(C)Pages: 6Published on: 13, December, 2017
Abstract: Dr. Vakil interviewed two people Kabir Kumar and Purav Jha. Kabir Kumar was working in the textile design department for the past four years and six months. He was leaving Texica and moving into another rival company Fabrika. After discussions about the various experiences in the organization, the consultant asked ... More
