Reference No: CMA0050Pages: 12Published on: 1, January, 1966
Abstract: This case is to be used in continuation with the case "Grow More Fodder" Programme (CMA 0047). The manager of the dairy husbandry division of a modern dairy wishes to take up cultivation of green fodder at the village level. The problems the manager in charge of enhancement of milk production ( ... More
Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: MAR0052Pages: 8 Published on: 1, January, 1966
Abstract: This is an exercise case for training students in framing survey questionnaires. It is in two parts. Part I, depicting the problem as well as identifying needed information, is to be distributed in advance. Students are asked to submit a prepared questionnaire. Part II is the actual questionnaire used by ... More
Reference No: P&IR0042Pages: 9 Published on: 1, January, 1966
Abstract: Describes the introduction and working of the joint management council/consultative committee in a cotton mill. Can be used for acquainting the class with concepts of joint management councils. ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: BP0014(B)Pages: 15Published on: 1, January, 1966
Abstract: The second case in this series, case (B) (BP0015) describes the policy making and operating organization of the dairy and raises the question of whether it requires change or improvement in light of the dairys objectives and the losses which it is sustaining. ... More
Reference No: F&A0011EX(B)Pages: 3Published on: 1, January, 1966
Abstract: The effects of rights issue on the holdings of shareholders are analyzed. Considerations to be kept in view for exercising or renouncing rights are examined. ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: F&A0028Pages: 28Published on: 1, January, 1966
Abstract: A small bank, by selling a substantial part of its assets and liabilities, merges with a big scheduled bank. The case deals with the problems of valuation of the enterprise, and leads to an appreciation of the problems of expansion through the policy of merger. ... More
Reference No: CMA0082Pages: 4Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement of milk. An example of an inaccessible village is given with suggestions on alternatives for transportation of milk. Opportunity gain for the village as a whole through sale of milk to the organized dairy ... More
Reference No: PROD0031Pages: 37Published on: 1, January, 1966
Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More
Reference No: CMA0100Pages: 5Published on: 1, January, 1966
Abstract: Deals with scheduling transport of milk from different collection centres to the centralized dairy. The importance of proper scheduling is brought out, especially in the dairy industry as late delivery at the centralized dairy causes souring of milk. Participants are asked to propose the best possible scheduling of transport. ... More
Reference No: MAR0061Pages: 4Published on: 1, January, 1966
Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More
