Reference No: MAR0477(C)Pages: 27Published on: 23, February, 2016
Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More
Reference No: MAR0477(A)Pages: 8Published on: 23, February, 2016
Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More
Reference No: F&A0528Pages: 26Published on: 23, February, 2016
Abstract: In 2013-14, the Indian government issued Inflation Indexed Bonds for institutional investors and Inflation Indexed National Savings Securities for retail investors. The immediate trigger for the issue of inflation indexed securities was the coincidence of an increase in trade deficit, an increase in gold imports and a period of high ... More
Reference No: BP0393Pages: 25Published on: 16, February, 2016
Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More
Reference No: CIIE0005Pages: 12Published on: 16, February, 2016
Abstract: The case describes the situation faced by the chairperson of CIIE with respect to commercialization of innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for ... More
Reference No: MAR0475Pages: 18Published on: 16, February, 2016
Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More
Reference No: F&A0531TECPages: 21Published on: 5, February, 2016
Abstract: This note describes the intuition and the mathematics behind the Vanna-Volga method for pricing derivatives in the foreign-exchange markets. After building the intuition through the lens of risk neutral density and movement in volatility smile, the note explains the mathematics of the necessary adjustment to the Black-Scholes valuation formula in ... More
