Latest published cases

List of Latest Published Cases

  1. Inflation Indexed Bonds: Technical note

    Authors: Sinha, Sidharth;

    Reference No: F&A0528TEC Pages: 5 Published on: 23, February, 2016

  2. Fruitzone India Limited (C): Data Collection & Analysis

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(C) Pages: 27 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More

  3. Fruitzone India Limited (A): Designing the Research Questions

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(A) Pages: 8 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More

  4. The Quest for Gold: Communications Challenge

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

    Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

  5. Rotary Club of Madras: Open Defecation Free Communities Project

    Authors: Parmar, Ashis Jalote; Raghuram, G.;

    Reference No: BP0393 Pages: 25 Published on: 16, February, 2016

    Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More

  6. Accuflow-Commercialization Deal

    Authors: Basant, Rakesh; Karthik, D;

    Reference No: CIIE0005 Pages: 12 Published on: 16, February, 2016

    Abstract: The case describes the situation faced by the chairperson of CIIE with respect to commercialization of innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for ... More

  7. Probability in Finance - IV: The Vanna-Volga Method

    Authors: Virmani, Vineet;

    Reference No: F&A0531TEC Pages: 21 Published on: 5, February, 2016

    Abstract: This note describes the intuition and the mathematics behind the Vanna-Volga method for pricing derivatives in the foreign-exchange markets. After building the intuition through the lens of risk neutral density and movement in volatility smile, the note explains the mathematics of the necessary adjustment to the Black-Scholes valuation formula in ... More

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