Reference No: MAR0192Pages: 7Published on: 1, January, 1977
Abstract: The case describes the salient features of the fork lift truck (FLT) industry. Saptrishi has been losing several key orders to its competitor, Aquarius. A market research study finds out how FLTs are bought. The data should help in understanding the buyer behaviour, leading to a more effective segmentation and ... More
Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and non projective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: PROD0136TECPages: 7Published on: 1, January, 1977
Abstract: This note deals with the design of work systems in post offices to understand the transformation process underlying the operating system. The note focuses on the tasks, flows and storages in the operating systems of post offices, and how work systems can be suitably designed taking into account the volume ... More
Reference No: F&A0307Pages: 2 Published on: 1, January, 1977
Abstract: Deals with a problem in overhead cost variance. The excess consumption of steam in a spinning mill has to be analyzed into variances arising from 1) cost of producing steam, 2) hourly rate of supply of steam, 3) number of hours worked, and 4) efficiency of spinning. Requires logic rather than application of standard ... More
Reference No: ECO0242TECPages: 3Published on: 1, January, 1977
Abstract: Emphasizes the importance of systematic research in the framework of the relevant export-marketing environment for formulating export business strategy at the firm level. It explains the concepts of "export market environment" and "export business strategy" and points out some important decisions that a corporate unit planning export marketing has to ... More
Reference No: BP0101Pages: 7Published on: 1, January, 1977
Abstract: The case traces the 16 year career of a management trainee who rises to a senior management position. A shift of accent in corporate strategy, changes in organization structuring, and the incapacity of Ulaganath Madan to adapt to the changing needs further aggravated by obsolescence leads to the conclusion that he ... More
Reference No: PSG0025Pages: 17Published on: 1, January, 1977
Abstract: The case is based on an interview with the organizing secretary of the Lodhi branch of Family Planning Association where he relates his functions, the methods of data collection and record keeping, the evaluation system for the branch, the flexibility the branches enjoy vis-a-vis selection of projects, the criteria of ... More
Reference No: OB0044Pages: 3Published on: 1, January, 1977
Abstract: The case describes the leadership and behavioural style of the owner?manager of a medium?sized but growing company. Some background information on him is given to attempt a psychological interpretation of his behaviour. A few alternative models can be tried for this interpretation. ... More
Reference No: BP0167Pages: 8Published on: 1, January, 1977
Abstract: Sets out an industrialist's response to demands, pressures, and threats to help the Congress Party financially during the Emergency. After briefly introducing the subject of political finance by businesses, the first part discusses the relevant political environment during Emergency, the industry and the industrialist, and the types and nature of ... More
Reference No: QM0122TECPages: 4Published on: 1, January, 1977
Abstract: Describes the problem of sorting files that are too large to be resident in the main memory of a system with random-access devices. Drum sorting is analyzed first. The complication in analysis due to significant seek times is explained. A simplified situation where transfer and compute times are small is ... More
Reference No: P&IR0033Pages: 8 Published on: 1, January, 1977
Abstract: The case highlights decision making on promotion. A decision on whom to be promoted as the general manager has to be taken, given data on six candidates. ... More
