Reference No: CMHS0044TECPages: 11Published on: 31, May, 2018
Abstract: Over the last decade, the focus on diseases has shifted from communicable to Non-Communicable diseases, such as cardiovascular diseases, diabetes, cancer and respiratory tract infections. Chronic diseases are linked to life style choices such as unhealthy eating habits, physical inactivity, smoking and drinking. Unhealthy life style choices cause imbalance in ... More
Reference No: CMHS0042Pages: 16Published on: 10, April, 2018
Abstract: Developments in medical technology have led to an increasing number of cancer survivors. Unfortunately, the medical treatments to save human lives leave behind several physical and psycho-social side effects (such as pain and emotional breakdowns), which adversely affect the quality of life (QoL) of cancer survivors. In this case study, ... More
Reference No: MAR0495Pages: 22Published on: 31, March, 2018
Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More
Reference No: OB0229TECPages: 9Published on: 14, March, 2018
Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More
Reference No: CMHS0041Pages: 17Published on: 8, January, 2018
Abstract: This case describes a situation in which Pradeep K. Jaisingh (Jaisingh) started Health Start (HS), an accelerator in healthcare innovation and entrepreneurship in India, on February 15, 2013, with an initial investment of USD 1 million. Jaisingh wanted to support 15-20 startups per year. HS had been conducting accelerator programmes every year and ... More
Reference No: MAR0494Pages: 15Published on: 7, December, 2017
Abstract: Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general public through fitness regimes over the last two decades. The thirteen Parsana centres in the different ... More
Reference No: BP0397Pages: 15Published on: 10, January, 2017
Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India.
In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More
Reference No: COMM0013(A)Pages: 16Published on: 15, June, 2016
Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More
Reference No: MAR0476Pages: 26Published on: 7, January, 2016
Abstract: GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth super value product a PET CT machine. Serving the ... More
