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Latest published cases

List of Latest Published Cases

  1. Two Sided Markets: A Note on Net Neutrality, Customer Access and Pricing of Data Services on the Mobile Internet

    Authors: Sahay, Arvind;

    Reference No: MAR0472TEC Pages: 14 Published on: 3, March, 2016

    Abstract: The purpose of the note is to provide structure to the notion of net neutrality in the context of its link to competition and customer access in two sided markets. Withing that context, the note explores issues about pricing of data and makes some comparisons between a developed economy like ... More

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  2. Fruitzone India Limited (C): Data Collection & Analysis

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(C) Pages: 27 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how the data collected in confirmatory research ... More

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  3. Inflation Indexed Bonds

    Authors: Sinha, Sidharth;

    Reference No: F&A0528 Pages: 26 Published on: 23, February, 2016

    Abstract: In 2013-14, the Indian government issued Inflation Indexed Bonds for institutional investors and Inflation Indexed National Savings Securities for retail investors. The immediate trigger for the issue of inflation indexed securities was the coincidence of an increase in trade deficit, an increase in gold imports and a period of high ... More

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  4. Fruitzone India Limited (A): Designing the Research Questions

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(A) Pages: 8 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company was contemplating launching a new flavour of fruit juice and decided to conduct a feasibility study. It hired an external market research agency, India Monitor International (IM)) to ... More

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  5. Fruitzone India Limited (D): Additional Conclusive Research

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

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  6. Inflation Indexed Bonds: Technical note

    Authors: Sinha, Sidharth;

    Reference No: F&A0528TEC Pages: 5 Published on: 23, February, 2016

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  7. Fruitzone India Limited (B): Designing the Research Questionnaire

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(B) Pages: 4 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company is conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how Fruitzone India Limited conducts an exploratory research ... More

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  8. The Quest for Gold: Communications Challenge

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

    Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

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  9. Accuflow-Commercialization Deal

    Authors: Basant, Rakesh; Karthik, D;

    Reference No: CIIE0005 Pages: 12 Published on: 16, February, 2016

    Abstract: The case describes the situation faced by the chairperson of CIIE with respect to commercialization of innovation of one of the incubatee companies. The incubatee had been working on a prototype of a flow monitor for IV fluids since his diploma days and won the competition organized by CIIE for ... More

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