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Latest published cases

List of Latest Published Cases

  1. Airtel Zero: Data Pricing, Two Sided Markets Led Business Models and Net Neutrality

    Authors: Sahay, Arvind;

    Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

    Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

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  2. Sale, Scope of 'Goods' and Taxation

    Authors: Pathak, Akhileshwar;

    Reference No: BP0407TEC Pages: 7 Published on: 29, March, 2017

    Abstract: Is software, music and film stored on CDs or downloaded from the internet goods? The question is important for the consumer rights and application of sales tax. Property first emerged as tangible things. This could be either moveable or immoveable property. Moveable property is what is not immovable property. Goods ... More

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  3. Fish TV

    Authors: Sharma, Dheeraj;

    Reference No: MAR0491 Pages: 7 Published on: 31, March, 2017

    Abstract: Fish TV, one of the largest Direct-to-Home (DTH) television operator in India found itself in trouble. Customers had accused the company of misleading them by way of false advertising and were now asking for restitution. Rajeev Batra, CEO of Fish TV was now facing a dilemma as to whether the ... More

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  4. A Note on Decision-Making

    Authors: Gupta, Vishal; Brahmbhatt, Kruti;

    Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018

    Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More

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  5. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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  6. SoftBank and its ARM in 2022

    Authors: Agarwalla, Sobhesh Kumar; Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0579 Pages: 17 Published on: 31, July, 2025

    Abstract: In mid-July 2022, Masayoshi Son, the Chief Executive Officer of SoftBank had to decide upon the best way to monetize its ownership of ARM after a proposed merger with Nvidia failed in February 2022 due to regulatory challenges. The plans for an IPO in London had to be shelved after the collapse ... More

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