Latest published cases

List of Latest Published Cases

  1. Swiss Roll (B)

    Authors: Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0532(B) Pages: 26 Published on: 7, July, 2016

    Abstract: ln the aftermath of global financial crisis of 2008 and the ensuing capital flows into Switzerland, the Swiss National Bank (SNB) decided to peg Swiss Franc (CHF) to the Euro (EUR), and announced that it would not let CHF go beyond 1.20 starting 6 September, 20 11. With ever-increasing capital flows, maintaining the peg required ... More

  2. Tradition & Taste: Exploring Consumers’ Changing Attitude

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0485 Pages: 11 Published on: 11, July, 2016

    Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More

  3. Hundred Million Dollar Beta

    Authors: Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0534 Pages: 8 Published on: 11, July, 2016

    Abstract: This case is about the practical and conceptual issues involved in estimating the beta of a company for the purpose of computing the cost of capital using the CAPM (Capital Asset Pricing Model). In many applications of the CAPM in the classroom, the beta is assumed to be known or ... More

  4. The redBus in Saga: Managing the Start-up Acquisition Phase

    Authors: Ghura, Amarpreet Singh; Abhishek;

    Reference No: BP0398 Pages: 8 Published on: 10, August, 2016

    Abstract: In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - CEO and co-founder of redBus, went for a holiday to London along with ... More

  5. Managing Talent at Lupin Limited (B): Exploring New Horizons

    Authors: Sharda, Kirti; Varkkey, Biju; Basoya, Snehil;

    Reference No: OB0209(B) Pages: 26 Published on: 20, September, 2016

    Abstract: Lupin Ltd. initiated its talent management program in 2005 with an aim to attract, retain and develop talent over coming years. This case is a continuation of “Managing Talent at Lupin Limited”, which explored the basic issues that emerged as a result of the implementation of talent management (TM) at Lupin. ... More

  6. Shradhanjali.com: New Address for Memories of our Ancestors

    Authors: Ghura, Amarpreet Singh; Abhishek;

    Reference No: BP0399 Pages: 10 Published on: 10, October, 2016

    Abstract: This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform while returning from a sales call. Vyas and Popat then discuss the ways to start the online obituary advertisement platform. The purpose of this case is to provide ... More

Items 4096 to 4110 of 4298

per page

My Cart

You have no items
in your shopping cart.