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Latest published cases

List of Latest Published Cases

  1. Knowledge Management at Tata Chemicals Mithapur

    Authors: Verma, Sanjay; Dixit, M.R.;

    Reference No: BP0394 Pages: 28 Published on: 29, March, 2016

    Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More

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  2. Q-Connect: Reaching Rural Customers with Assam Mobile Theatre

    Authors: Abhishek; Dandotiya; Gunjan;

    Reference No: MAR0480 Pages: 26 Published on: 29, March, 2016

    Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More

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  3. Angels and Crowds

    Authors: Varma, Jayanth R; Jacob, Joshy;

    Reference No: F&A0530 Pages: 9 Published on: 30, March, 2016

    Abstract: The case focuses on the key choices and decision issues that entrepreneurs face in the fast evolving mode of startup funding, known as 'crowdfunding'. It is centred around three products which vary significantly on many dimensions such as the level of innovativeness, risk, social good generated by the product, and ... More

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  4. Crowd Funding: Concept and Economic Rationale

    Authors: Jacob, Joshy; Varma, Jayanth R;

    Reference No: F&A0530TEC Pages: 14 Published on: 30, March, 2016

    Abstract: Crowfunding is a relatively new way of raising capital for early stage entrepreneurial ventures. It involves raising funds from a large number of individuals in small denominations. The note discusses various aspects of the different forms of crowfunding. It describes the mechanics involved in the most popular form of crowfunding ... More

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  5. JSW Steel's Ispat Acquisition: The Opportunity

    Authors: Sharma, Sunil; Mukherjee, Saral; Gupta, Parvinder;

    Reference No: BP0391(A) Pages: 19 Published on: 31, March, 2016

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  6. Child Health (B)

    Authors: Ramani, K V;

    Reference No: CMHS0033(B) Pages: 11 Published on: 31, March, 2016

    Abstract: The Health Secretary to the Government of India called a meeting to address the slow progress of India’s march towards achieving the MDG 4 target. He was glancing over the report presented to him by the UNICEF director (India) on the poor performance by India compared to its neighbouring countries. ... More

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  7. Aravind Eye Care System: Time to Shift Gears

    Authors: Chandwani, Rajesh; Jha, Mithileshwar; Nagadevara, V.;

    Reference No: CMHS0037 Pages: 27 Published on: 31, March, 2016

    Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More

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  8. ABC Films: Marketing Research on Product Placement (A)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

    Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

    Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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  9. Suzlon Energy

    Authors: Sinha, Sidharth;

    Reference No: F&A0533 Pages: 38 Published on: 31, March, 2016

    Abstract: In February 2015, Suzlon had just completed its financial and asset restructuring, following financial default after rapid growth through debt financed acquisitions in the financial boom ending in 2008. The restructuring resulted in a significant decrease in the promoter’s equity stake. Suzlon now has to decide how to respond to an ... More

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