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Latest published cases

List of Latest Published Cases

  1. Howzzat?

    Authors: Barua, Samir K; Balasubramanian, N.;

    Reference No: BP0388 Pages: 12 Published on: 29, March, 2016

    Abstract: The game of cricket that originated in Britain thrives on passion and following it generates in India and other South Asian countries. The BCCI (Board of Control for Cricket in India) is the apex governing body that controls all cricketing events in the India. Being the richest such body, BCCI ... More

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  2. B-2-B Segmentation Exercise

    Authors: Kumar, Bipul; Abhishek;

    Reference No: MAR0479EX Pages: 12 Published on: 29, March, 2016

    Abstract: This exercise has been prepared to help the instructor in explaining the process of segmentation in B-2-B marketing context. The segmentation process in B-2-B context is different from consumer segmentation context and this exercise aims to highlight the steps involved in B-2-B segmentation process. This exercise will ... More

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  3. Knowledge Management at Tata Chemicals Mithapur

    Authors: Verma, Sanjay; Dixit, M.R.;

    Reference No: BP0394 Pages: 28 Published on: 29, March, 2016

    Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More

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  4. Angels and Crowds

    Authors: Varma, Jayanth R; Jacob, Joshy;

    Reference No: F&A0530 Pages: 9 Published on: 30, March, 2016

    Abstract: The case focuses on the key choices and decision issues that entrepreneurs face in the fast evolving mode of startup funding, known as 'crowdfunding'. It is centred around three products which vary significantly on many dimensions such as the level of innovativeness, risk, social good generated by the product, and ... More

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  5. Crowd Funding: Concept and Economic Rationale

    Authors: Jacob, Joshy; Varma, Jayanth R;

    Reference No: F&A0530TEC Pages: 14 Published on: 30, March, 2016

    Abstract: Crowfunding is a relatively new way of raising capital for early stage entrepreneurial ventures. It involves raising funds from a large number of individuals in small denominations. The note discusses various aspects of the different forms of crowfunding. It describes the mechanics involved in the most popular form of crowfunding ... More

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  6. ABC Films: Marketing Research on Product Placement (B)

    Authors: Jaiswal, Anand Kumar; Sunku, Varun;

    Reference No: MAR0483(B) Pages: 4 Published on: 31, March, 2016

    Abstract: This case is second case of a series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (B) is on selection of research design which is a typically second stage in marketing ... More

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  7. JSW Steel's Ispat Acquisition: The Turnaround Strategy

    Authors: Sharma, Sunil; Mukherjee, Saral; Gupta, Parvinder;

    Reference No: BP0391(C) Pages: 3 Published on: 31, March, 2016

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  8. Dadri Power Plant of National Thermal Power Corporation Limited

    Authors: Shukla, Ajay; Dutta, Goutam;

    Reference No: PROD0310 Pages: 29 Published on: 31, March, 2016

    Abstract: This case deals with steps taken by NTPC in construction and project management in 500 MW power plant. The project have several innovative ways of managing challenges, in land acquisition, design, implementation, contract worker management , enforcement of safety rules , managing regulation iand in team building in leadership. A suitable case for ... More

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  9. Child Health (B)

    Authors: Ramani, K V;

    Reference No: CMHS0033(B) Pages: 11 Published on: 31, March, 2016

    Abstract: The Health Secretary to the Government of India called a meeting to address the slow progress of India’s march towards achieving the MDG 4 target. He was glancing over the report presented to him by the UNICEF director (India) on the poor performance by India compared to its neighbouring countries. ... More

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