Reference No: MAR0233TECPages: 10Published on: 1, January, 1977
Abstract: This note describes "motivation research" in some detail. The elements constituting the "why" of purchase and consumption behaviour are briefly explained. The techniques, i.e., projective and non projective, are illustratively explained. Finally, the note discusses the importance of motivation research in market research. ... More
Reference No: QM0096(A)Pages: 13Published on: 1, January, 1977
Abstract: The case starts with the questions of product profitability and increases price of certain products. The questions arise because the company was consistently using money. The problem therefore is how to improve the profitability of the company. It is unviable without price increase. If, 'no' what should be the product ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: F&A0310Pages: 3Published on: 1, January, 1977
Abstract: Gives the breakup of cost of production of sulphuric acid for a medium- scale manufacturer in 1966. Details are given in terms of actual totals for three chosen months, and estimated per unit costs for 1967. Variability of costs are not given. Students are expected to discern the behaviour of costs from ... More
Reference No: PROD0133TECPages: 2Published on: 1, January, 1977
Abstract: Deals with the use of the time study technique for setting up time standards of repetitive and reasonably short?cycle operations. The specific operation in question is a core?making operation in a foundry. ... More
Reference No: PSG0021Pages: 4 Published on: 1, January, 1977
Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More
Reference No: QM0121TECPages: 5 Published on: 1, January, 1977
Abstract: Describes techniques of sorting a tape- based file on a computer where the file is too large to be resident in the computer's memory. Methods covered in detail are balanced merging and polyphase merging. ... More
Reference No: F&A0298Pages: 5 Published on: 1, January, 1977
Abstract: A comprehensive case in cost analysis for management decisions in a joint cost situation. This is a modified version of the "Co co Seed Oil Company"F&A0254 case on the same topic.Unlike the earlier version where the price needs to be computed from a given set of cost ... More
Reference No: CMA0426TEC Pages: 6Published on: 17, January, 1977
Abstract: The note tries to systematise concerns regarding fisheries development. It also explains verbally a mathematical model developed by Food and Agricultural Organisation for analysing fisheries development. ... More
Reference No: CMA0425(A) Pages: 7Published on: 17, January, 1977
Abstract: The case discusses the objectives and the performance of fisheries cooperative union whose main activity has been the export of a certain variety of fish. Its overall objective, however, is to promote fisheries development. Participants are asked to analyse if the organization has been able to do so. ... More
Reference No: CMA0425(B)Pages: 5Published on: 17, January, 1977
Abstract: The case primarily discusses the wet and dry fish selling operations of a fisheries cooperative union and its member bodies in comparison with their export activities. Participants have to evaluate which operations have been more successful and why. ... More
