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Latest published cases

List of Latest Published Cases

  1. A Note on Decision-Making

    Authors: Gupta, Vishal; Brahmbhatt, Kruti;

    Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018

    Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More

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  2. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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  3. Stress and Our Inner Game

    Authors: Gupta, Vishal;

    Reference No: OB0228TEC Pages: 11 Published on: 6, November, 2017

    Abstract: Over the course of evolution, humankind has become so absorbed in overcoming external challenges that we have neglected our need to focus on our inner challenges. If we focus on our Inner Game, it is likely that we will evolve to understand human development and the inner skills that one ... More

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  4. Understanding the Design of Organizations

    Authors: Reddy, Jaya; Gupta, Vishal;

    Reference No: OB0226TEC Pages: 14 Published on: 19, May, 2017

    Abstract: The purpose of this note is to help readers understand organisational structure better by making them recognize the intricacies of structure and its alignment with various other elements of organisation. We first introduce organisations as open systems, describe the elements of an organisation and stress the importance of alignment of ... More

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  5. Logical Framework Analysis

    Authors: Ramani, K V;

    Reference No: PSG0097TEC Pages: 5 Published on: 26, March, 2006

    Abstract: Logical Framework Analysis (LFA) was first formally adopted as a planning tool for overseas development activities by USAID in the early 1970s. Its origins can possibly be traced back to the private sector management concept of "Management by Objectives" approach of the 1960s. LFA has since been adopted and adapted ... More

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  6. Actions Speak Louder Than Words: The Underlying Assumptions About How Advertising Works as Revealed in Practice

    Authors: Halve, Anand;

    Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

    Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

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  7. Regulation and Privatisation: A Comparative Case Study of Gujarat Maritime Board and Jawaharlal Nehru Port Trust

    Authors: Raghuram, G;

    Reference No: PSG0090TEC Pages: 17 Published on: 5, September, 2003

    Abstract: This paper examines the rationale for Indian port privatization and provides a framework for privatization. In this context, the term privatization is used to connote private ownership (total or partial) and/or private management of port related services (some or all). It analyses the initial efforts of port privatization in ... More

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  8. Values, Beliefs and Attitudes

    Authors: Surkund, Deepali; Khokle, Pradyumana W; Vohra, Neharika;

    Reference No: OB0194TEC Pages: 6 Published on: 20, May, 2003

    Abstract: Values, beliefs and attitudes have specific meanings but are often used interchangeably in popular literature and in common parlance. This note defines values, beliefs and attitudes and explains their meaning and classification. It further distinguishes between values, beliefs and attitudes and clarifies their usage when applied to social and organizational ... More

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  9. Logit Modelling: A Note

    Authors: Banerjee, Arindam;

    Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

    Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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  10. Procurement in Agribusiness

    Authors: Singh, Gurdev;

    Reference No: CMA0795TEC Pages: 5 Published on: 1, January, 2000

    Abstract: This note describes agribusiness and channels through which the produce reaches the consumers. It then discusses the procurement function undertaken by various agribusiness entities. The procurement options available and advantages and disadvantages of direct buying and purchases from secondary market are also given. It also covers fixing of price and ... More

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  11. Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry

    Authors: Deodhar, Satish Y; Fletcher, S M;

    Reference No: CMA0779TEC Pages: 9 Published on: 1, January, 2000

    Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More

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  12. Macro Organization and Management Model for Implementation of Technical Change in Agriculture

    Authors: Desai, Bhupat M;

    Reference No: CMA0787TEC Pages: 5 Published on: 1, January, 2000

    Abstract: This note first discusses which of the three strategies of extensive farming, intensive agriculture, and seed and resource centred technical change may be chosen. Reasons for its choice are also briefly indicated, besides stating what major factors determine it. It then goes on to identify organizational and management framework for ... More

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  13. Agro-processing Industries: Size, Strengths, Weaknesses, Importance and Changing Opportunities for Their Growth

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0778TEC Pages: 18 Published on: 1, January, 1999

    Abstract: This note first defines agro-processing industries and discuses their size in terms of value added and employment contributions. This is followed by the identification of their strengths and weaknesses, besides discussing (a) their relative importance in the process of economic development, (b) changing profile of demand for their products, (c) ... More

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  14. Core Competence: A Strategic Overview (Computerized Slides)

    Authors: Madhavan, T; Thomas, Philip S;

    Reference No: IMG0013TEC Pages: 11 Published on: 24, July, 1996

    Abstract: This is a set of about 20 slides prepared using Harvard Graphics for computerized projection purposes. It outlines ideas about core competence to facilitate operationalization of the concept by managers. Its coverage includes a) the core competence effect b) the dimensions of core competence c) the tests for core competence d) ... More

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