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Latest published cases

List of Latest Published Cases

  1. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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  2. Discriminant Analysis: A Manager's Guide

    Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

    Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

    Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

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  3. Ticket Pricing in Sports

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0478TEC Pages: 13 Published on: 17, March, 2016

    Abstract: Ticket pricing is an important source of revenue for sports events. This note explains the ticket pricing practices that are followed for sports events. It discusses, pricing objectives, the determinants of prices and various pricing strategies in this field. This note will be useful to PGP participants for pricing and ... More

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  4. Sensor Based Communication in Mobile Marketing

    Authors: Abhishek; Hemchand, Shravan K;

    Reference No: MAR0469TEC Pages: 12 Published on: 17, July, 2015

    Abstract: Sensor based technologies, since their integration into mobile phones, have started playing an important role in mobile based transactions. The note provides examples of sensor based communications in daily life. It provides a detailed explanation of the two most commonly used technologies - Near Field Communication (NFC) and Bluetooth Low ... More

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  5. Actions Speak Louder Than Words: The Underlying Assumptions About How Advertising Works as Revealed in Practice

    Authors: Halve, Anand;

    Reference No: MAR0354TEC Pages: 19 Published on: 6, October, 2004

    Abstract: This material has been prepared as an aid to teaching Advertising Management. It considers the theoretical background and guidelines on the practice of advertising suggested in textbooks, and places these guidelines alongside the applications of these principles in real life situations. The material is not intended to be comprehensive, and ... More

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  6. A Note on Hedonic Price Analysis

    Authors: Deodhar, Satish Y;

    Reference No: CMA0808TEC Pages: 2 Published on: 1, January, 2002

    Abstract: The case focuses on understanding various quality attributes of food product such as the sensory and analytical attributes. It, further, motivates participants to identify attributes' relative importance as reveal by the consumers. This is accomplished by performing the price analysis. ... More

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  7. Introducing Natural and Environmental Capital into National Income Accounts

    Authors: Ahuja, Vinod;

    Reference No: CMA0806TEC Pages: 12 Published on: 1, January, 2002

    Abstract: The capital-theoritic framework provides logical guide to incorporate changes in natural and environmental capital into the National Income Accounts. It is shown that the real Net National Product can, in principle, be estimated by subtracting from convetional GNP, the depreciation of man-made, natural, and environmental capital valued at their respective ... More

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  8. Logit Modelling: A Note

    Authors: Banerjee, Arindam;

    Reference No: MAR0336TEC Pages: 5 Published on: 14, March, 2000

    Abstract: This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis discriminant analysis. ... More

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  9. Procurement in Agribusiness

    Authors: Singh, Gurdev;

    Reference No: CMA0795TEC Pages: 5 Published on: 1, January, 2000

    Abstract: This note describes agribusiness and channels through which the produce reaches the consumers. It then discusses the procurement function undertaken by various agribusiness entities. The procurement options available and advantages and disadvantages of direct buying and purchases from secondary market are also given. It also covers fixing of price and ... More

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  10. Price and Non-Price Factors for Agricultural Development under New Economic Policies

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0784TEC Pages: 17 Published on: 1, January, 2000

    Abstract: This note first briefly discusses the new economic policies as they pertain to the agricultural sector. It then formally tests the impact of relative farm prices which these policies aim to improve and the non-price factors on both aggregate agricultural output and marketed surplus considering the Nerlovian type of Partial ... More

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  11. Post Harvest Operations in Paddy

    Authors: Singh, Gurdev;

    Reference No: CMA0796TEC Pages: 6 Published on: 1, January, 2000

    Abstract: This note describes the various post harvest operations caused from paddy in Punjab and Haryana and costs involved in those operations. It also examines the losses in quantity and quality of paddy in these operations and supports ways to avoid some losses and reduce costs. ... More

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  12. Farmers' Response to Price and Non-Price Factors for Various Commodity Groups and Anatomy of Inflation under New Economic Environment

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0785TEC Pages: 31 Published on: 1, January, 2000

    Abstract: Considering the new economic environment this note analyses farmers' output and marketed surplus responses to barter terms of trade which is likely to change in the wake of de-protection of trade and industry, besides non-price factors for four/three major agricultural commodity group. It also, in the same context, evaluates ... More

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  13. Strengths and Weaknesses of Agriculture in India

    Authors: Desai, Bhupat M;

    Reference No: CMA0781TEC Pages: 14 Published on: 1, January, 2000

    Abstract: This technical note discusses major recent strengths and weaknesses of Indian agriculture with some past perspective. The purpose is to introduce the students with the present basic strong and weak characteristics and performance of this sector. And the second purpose is to provide an opportunity to discuss how to facilitate ... More

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  14. A Note on India's Television Industry

    Authors: Manikutty, S;

    Reference No: BP0244TEC Pages: 25 Published on: 22, February, 1996

    Abstract: This case describes the structure of India's TV industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players, the market and the main suppliers, both for black & white (B&W) and colour TVs. The note enables a structural analysis of the industry ... More

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  15. A Note on India's Computer Industry

    Authors: Manikutty, S;

    Reference No: BP0245TEC Pages: 14 Published on: 22, February, 1996

    Abstract: This note describes the structure of India's computer industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players and the market in the various segments of the computer industry. The note enables a structural analysis of the industry to be made and ... More

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