Register / Login
All

Filter By

Currently Shopping by:

  1. Remove This Item Sector: Public Sector
  2. Remove This Item Discipline: Communication
Clear All
Language
  1. English (8)
Product Type
  1. Case (9)
  3. Exercise (1)
  5. Technical Note (9)

Latest published cases

List of Latest Published Cases

  1. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

    Buy Case

  2. The 'Apogee Connections' Review Meeting

    Authors: Sharma, Meenakshi;

    Reference No: COMM0017EX Pages: 4 Published on: 29, March, 2017

    Abstract: The HRD Department at Apogee Ltd had launched a newsletter Apogee Connections in an electronic format about 180 months back. Although meant to be a bimonthly that would initially begin as a quarterly publication, it has so fact had only three issues. The newsletter seems to have not gained much interes ... More

    Buy Case

  3. Delhi Metro Rail Corporation's Communication with the Media

    Authors: Sharma, Meenakshi;

    Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

    Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

    Buy Case

  4. WMS(B): Restructuring Post Unitor Acqusition

    Authors: Sahay, Arvind; Bhatnagar, Deepti; Raghuram, G; Sharma, Yashoverman;

    Reference No: OB0204(B) Pages: 37 Published on: 19, August, 2008

    Abstract: In May 2005, the Wilh Wilhelmsen (WW) group took the decision of acquiring Unitor. The price was settled at 73.5 NOK. Despite obvious complementarity, it wasn't an easy decision. The acquisition had posed major challenges due to diversity in geographies, systems, products and markets. It was anticipated that this move would, mainly, ... More

    Buy Case

  5. Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry

    Authors: Deodhar, Satish Y; Fletcher, S M;

    Reference No: CMA0779TEC Pages: 9 Published on: 1, January, 2000

    Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More

    Buy Case

  6. Six Essentials of Test Making

    Authors: Misra, Sasi B; Desai, T P;

    Reference No: OB0186TEC Pages: 11 Published on: 1, January, 1991

    Abstract: This note describes the basic steps of psychological test construction in terms of its psychometric dimensions. These are: test specification and item selection, item analysis, tests of reliability and validity, test standardization, and objectivity. ... More

    Buy Case

  7. Natural Resources Corporation Limited: People Management (C)

    Authors: Chhokar, Jagdeep S; Dixit, M R;

    Reference No: OB0184(C) Pages: 16 Published on: 1, January, 1990

    Abstract: This case describes the various systems like recruitment, training, performance evaluation, and control used by Natural Resources Corporation to manage its people and the feelings of the people working at different levels in the company. A team of consultants is required to evaluate the people management processes in the company ... More

    Buy Case

  8. Natural Resources Corporation Limited: Organization Structure (B)

    Authors: Chhokar, Jagdeep S; Dixit, M R;

    Reference No: OB0184(B) Pages: 14 Published on: 1, January, 1990

    Abstract: This case describes the organizational structure and systems of Natural Resources Corporation and the feelings of the people working within these. A team of consultants appointed by the company is required to evaluate these organizational arrangements and make recommendations to the newly appointed managing director of the company. As background ... More

    Buy Case

  9. Holiday Planners and Resorts Limited

    Authors: Chhokar, Jagdeep S;

    Reference No: OB0182 Pages: 14 Published on: 1, January, 1990

    Abstract: The case centres around correspondence between three middle managers of an organization -- Holiday Planners and Resorts Ltd. The manager who initiated the correspondence was supposed to be coordinating a particular project. The other two managers were expected to contribute to the project, though they belonged to a different division. ... More

    Buy Case

  10. Where work is fun : Ad Creations

    Authors: Nair, Vidya;

    Reference No: OB0180 Pages: 7 Published on: 1, January, 1989

    Abstract: This case presents the culture of a successful advertising Agency. It describes the mechanisms used by the organization in shaping its culture. ... More

    Buy Case

  11. Structure of a Presentation

    Authors: Rao, Sreenivas S;

    Reference No: BP0190TEC Pages: 4 Published on: 1, January, 1985

    Abstract: The note deals with: a) how to open a presentation, b) how to structure it, and c) what rhetorical devices can be used to make a presentation effective. ... More

    Buy Case

Items 1 to 15 of 24

per page

My Cart

You have no items
in your shopping cart.

video title

video content