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Latest published cases

List of Latest Published Cases

  1. Appreciative Inquiry: A Positive Way to Manage Change

    Authors: Gupta, Vishal; Shah, Binita;

    Reference No: OB0229TEC Pages: 9 Published on: 14, March, 2018

    Abstract: In our problems lie our greatest opportunities. Appreciative inquiry creates a dialogic environment that excites imagination. The appreciative conversations that take place one to one, in small groups, and in ever larger circles, serve to build trust and strengthen relationships allowing for the disruption of old patterns of thinking. This ... More

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  2. Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry

    Authors: Deodhar, Satish Y; Fletcher, S M;

    Reference No: CMA0779TEC Pages: 9 Published on: 1, January, 2000

    Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More

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  3. Six Essentials of Test Making

    Authors: Misra, Sasi B; Desai, T P;

    Reference No: OB0186TEC Pages: 11 Published on: 1, January, 1991

    Abstract: This note describes the basic steps of psychological test construction in terms of its psychometric dimensions. These are: test specification and item selection, item analysis, tests of reliability and validity, test standardization, and objectivity. ... More

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  4. Internal Change Agentry

    Authors: Bhatnagar, Deepti;

    Reference No: OB0181TEC Pages: 7 Published on: 1, January, 1990

    Abstract: The note discusses the concept of organizational change, characteristics of change and different approaches to managing problems of resistance, control and power while introducing change, The note also discusses competencies and attributes of an internal change agent. ... More

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  5. Dimensions of Human Communication

    Authors: Rao, Sreenivas S;

    Reference No: BP0204TEC Pages: 5 Published on: 1, January, 1989

    Abstract: The note gives an overview of the dimensions involved in developing a communication strategy at both individual and organizational levels. Covers: a) the various stages in the process of communication, b) differences in interpersonal and organizational communication, c) percolation of personality and objectives through communication, d) push and pull aspects ... More

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  6. Power Dynamics in Organization

    Authors: Nair, Vidya; Chhokar, Jagdeep S;

    Reference No: OB0179TEC Pages: 9 Published on: 1, January, 1989

    Abstract: This note discusses how the use of power affects organizational decision making. It discusses power, Authority organizational Politics, Sources of power and power tactics. It delineates Political Models from bureaucratic and national models of viewing organizations. It discussed in some detail how politics affects careers, Executive succession organization structure ... More

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  7. Structure of a Presentation

    Authors: Rao, Sreenivas S;

    Reference No: BP0190TEC Pages: 4 Published on: 1, January, 1985

    Abstract: The note deals with: a) how to open a presentation, b) how to structure it, and c) what rhetorical devices can be used to make a presentation effective. ... More

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  8. ध्यान देकर सुनने का अर्थ सुनना नहीं है (Hearing Does Not Mean Listening)

    Authors: Rao, Sreenivas S;

    Reference No: BP0187TEC-Hindi Pages: 7 Published on: 1, January, 1984

    Abstract: यह नोट सुनने में मौखिक संचार के महत्त्व के साथ, सुनने में मनोवैज्ञानिक एवं भौतिक बाधाओं और श्रोता व वक्ता व्यक्तिगत रूप से क्या कर सकते हैं तथा ग्रहण कर सकते हैं। अवधारण और मौखिक संदेशों को याद रखने के लिए एक साथ सुधार कर सकते हैं यह भी बताता है। ... More

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  9. Hearing Does Not Mean Listening

    Authors: Rao, Sreenivas S;

    Reference No: BP0187TEC Pages: 6 Published on: 1, January, 1984

    Abstract: The note deals with the importance of listening in oral communication; psychological and physical barriers to listening; and what the listener and the speaker can do individually and together to improve reception, retention and recall of oral messages. ... More

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  10. Managing a Public Service

    Authors: Subramanian, Ashok; Kataria, Raj;

    Reference No: PSG0046TEC Pages: 5 Published on: 1, January, 1982

    Abstract: This note outlines the tasks involved in installing and operating a public service. It reviews the technical, economic, and organizational aspects of managing the operations. ... More

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  11. Authority and Power

    Authors: Arul, M J; Pestonjee, D M;

    Reference No: OB0116TEC Pages: 4 Published on: 1, January, 1981

    Abstract: This article deals with the processes of authority and power. Power is defined as an influence over others, i.e., one's ability to cause change in the cognition, attitude, behaviour and/or emotion of others. Depending upon its various sources, eight different types of power have been distinguished. These are: ... More

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  12. Notes on Essentials of English Grammer

    Authors: Rao, Sreenivas S; Vathsala, S; Sen, Gita;

    Reference No: BP0168TEC Pages: 49 Published on: 1, January, 1981

    Abstract: This booklet reviews the mechanics of the English language for post graduate students. ... More

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  13. Resistance to Change

    Authors: Pestonjee, D M;

    Reference No: OB0122TEC Pages: 2 Published on: 1, January, 1980

    Abstract: Emphasizing that, while change is inevitable, people often resist it. This note attempts at explaining why change is resisted, and what can be done to overcome this resistance to change. The note mainly suggests how structural elements can be so modified that the change process is facilitated. It also includes ... More

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  14. Down, but Not Out: Organizational Change from Below!

    Authors: Dhawle, Ujjwala; Ganesh, S R;

    Reference No: OB0119TEC Pages: 14 Published on: 1, January, 1980

    Abstract: The note explores the area of organizational change by employees low in the organizational hierarchy. In the past, the emphasis has always been on change processes initiated or supported by top management. Increased specialization, however, has resulted in a high calibre of people at all organizational levels, who strive to ... More

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  15. Cooperation and Conflict

    Authors: Pestonjee, D M;

    Reference No: OB0117TEC Pages: 5 Published on: 1, January, 1980

    Abstract: Discusses the conflict?cooperation problem in industrial settings. After a brief mention of the Lewinian theory of conflict, potential sources of industrial conflict as well as the ways and methods of reducing and resolving the industrial conflict have been suggested. Taking the position that conflict and cooperation are two extremes ... More

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