Abstract
The note deals with the possible strategies for promotion of fertilizer sales during drought. The note outlines certain measures to promote the sale of fertilizer manufactured by IFFCO keeping in view the distribution policies economy, and in the cost structure of the organization.
Additional Information
| Product Type | Technical Note |
|---|---|
| Reference No. | CMA0343TEC |
| Title | Fertilizer Promotion under Scarcity Conditions |
| Pages | 3 |
| Published on | Jul 25, 1975 |
| Year of Event | 1974 |
| Authors | Gupta, V K; |
| Area | Centre for Management in Agriculture (CMA) |
| Discipline | Marketing |
| Sector | Agriculture and Animal Husbandry |
| Country | India |
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