Centurion General Insurance Company

* Required Fields

Abstract

The case concerns a situation in a plant where a HR manager finds that a candidate for a job opening is someone with whom she has a troubling history. She approaches the General Manager, Operations and shares the details of her experiences and her concerns about this person’s candidature. She frames it as a matter of threat to the safety of vulnerable women and young girls in the plant community as the position involves close engagement with the residents of the plant township. However, the boss dismisses her concerns, saying she should leave the past behind and move on. In the light of the participative management style of the company, she insists on consulting the rest of the plant management team in the matter. He agrees to do so and sends an email asking for the views of the team. However, he treats her concerns summarily in his email and frames the issue very differently from her. Although the HR manager is worried how the team will respond given the way in which Ramesh has presented the issue.

Additional Information

Product Type Case
Reference No. COMM0020
Title Centurion General Insurance Company
Pages 7
Year of Event 2018
Authors Sharma, Meenakshi;
Area Communications (COMM)
Discipline Communication
Learning Objective To analyse the way in which a situation is framed differently to try to direct others into taking radically different views. To gain insights into the way framing works to direct salience and its use in persuasion. To gain insights into emotional, relational, and rational persuasive appeals. To illustrate the challenges of managerial communication.
Keywords Persuasion; Framing Salience
Country India
Access For All

My Cart

You have no items
in your shopping cart.