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Authors: Parmar, Ashis Jalote; Raghuram, G.;

Reference No: BP0393 Pages: 25 Published on: 16, February, 2016

Abstract: This case describes the social cultural challenges confronted by Mr. Srikanth, President, Rotary Club, Chennai in making a village near Chennai in rural Tamil Nadu, Open Defecation Free (ODF). It highlights the role of a non-profit organization such as the Rotary Club and behavioural change consultants such as Feedback Foundation ... More

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