Register / Login
All
  1. Home
  2. Search results for: 'marketing strategy'

Filter By

Currently Shopping by:

  1. Remove This Item Sector: Mining
Clear All
Discipline
  1. Marketing (2)
  2. Strategic Management (1)
Language
  1. English (2)
Product Type
  1. Case (2)

Search results for 'marketing strategy'

Related Searches: marketing strategy a, marketing strategy a n, marketing strategy a no, marketing strategy a not, marketing strategy a note

per page

  1. Tega Industries (C1)

    Authors: Mohanka, Madan; Jain, Abhinandan K;

    Reference No: MAR0506 Pages: 16 Published on: 2, January, 2020

    Abstract: In September 1977, Madan Mohanka, Managing Director of Tega Industries, a startup organisation, was reviewing the marketing strategy and plan for introducing new improved wear resistant rubber products in India in mining and metal processing industries. The case describes: products, product characteristics, potential market, likely demand, customer behaviour, current and likely ... More

    Buy Case

  2. TEGA Industries: Internationalisation Strategy for Conveyor Products 2011

    Authors: Jain, Abhinandan; Madan, Mohanka; Saha, Jahar;

    Reference No: MAR0517 Pages: 22 Published on: 9, February, 2021

    Abstract: Imam, Director Global-Marketing, TEGA Industries, was reviewing a research report prepared by a reputed US research agency to design the entry strategy in the US for innovative Conveyor Components (CC). The case provides information on the company background, details of the company products, the value proposition of CC in India, ... More

    Buy Case
per page

My Cart

You have no items
in your shopping cart.

video title

video content