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Search results for 'marketing cases 2'

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  1. Area Development Corporation: Promotion of Artificial Insemination Programme

    Authors: Mehta, S C; Paul, S;

    Reference No: MAR0224 Pages: 13 Published on: 1, January, 1979

    Abstract: This case deals with the promotion of artificial insemination programme by a developmental agency. Results of a survey, which investigated the motivation for and barriers against the widespread use of artificial insemination, are presented. Based on the survey findings, a communications strategy for popularizing the programme has been suggested. Students ... More

  2. Mohan Dixit

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0233 Pages: 7 Published on: 26, June, 2018

    Abstract: Mohan Dixit, Head, Sales and Marketing, India Operations, EuroMotoCorp Pvt. Ltd., an automobile manufacturing multinational company headquartered in Munich, Germany. This case outlines the harried nature of his life: professional problems (decrease in the market share, not being able to say 'no', unable to delegate, pressed for time, member of ... More

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