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Search results for 'marketing cases'

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  1. Blubirch: Growing an Auction Platform for Product Returns

    Authors: Kankariya, Vedika; Mukherjee, Saral; Rampal, Jeevant;

    Reference No: O&DS0009 Pages: 29 Published on: 31, October, 2025

    Abstract: Blubirch offered reverse supply chain solutions by automating return processing, improving quality grading and offering an auction marketplace for remarketing of returned products. The increasing trend of customers ordering more items than needed from online marketplaces, so that they could try out the items in the convenience of the home ... More

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