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  1. Consumer Preference for Rice

    Authors: George, P S;

    Reference No: CMA0253 Pages: 21 Published on: 6, February, 1973

    Abstract: One of the basic elements of modernizing paddy/rice system is to look at the consumption aspect in order to identify the factors influencing the consumers' preference towards different varieties of rice. In order to identify the characteristics of rice consumers and study their preferences of different varieties of rice, ... More

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