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Authors: Ramachandran, K; Priyan, P K;

Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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