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Search results for 'Pricing Strategy for a'

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  1. Airtel: Pricing in an Era of Cannibalization and Transition to Data

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0496 Pages: 21 Published on: 5, October, 2018

    Abstract: Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. But the new entrant Jio changed the landscape of the Indian Telecom Industry by offering free services and ... More

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  2. Sterlite Technologies Limited (STL): From Cables to Solution Selling

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0519 Pages: 26 Published on: 23, October, 2020

    Abstract: Sterlite Technologies Limited (STL) is a leading company in developing digital infrastructure. It has recently transitioned to become an end-to-end service provider from a manufacturing-focussed company. It has a 6-7% market share globally; however, it aimed to achieve a 10% global fiber market share by June 2020. COVID 19, a global pandemic, has ... More

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