Reference No: BP0397Pages: 15Published on: 10, January, 2017
Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India.
In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More
Reference No: CMHS0042Pages: 16Published on: 10, April, 2018
Abstract: Developments in medical technology have led to an increasing number of cancer survivors. Unfortunately, the medical treatments to save human lives leave behind several physical and psycho-social side effects (such as pain and emotional breakdowns), which adversely affect the quality of life (QoL) of cancer survivors. In this case study, ... More
Reference No: CMHS0017Pages: 7Published on: 1, January, 2003
Abstract: Ahmedabad Municipal Corporation (AMC) administers three large general hospitals namely, VS Hospital, SCL Hospital, and LG Hospital for providing tertiary health care services to its citizens. As teaching hospitals, VS, SCL, and LG Hospitals are bound by the norms laid down by the Medical Council of India (MCI) regarding the ... More
Reference No: BP0351Pages: 10Published on: 1, October, 2013
Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More
Reference No: PROD0243Pages: 4Published on: 2, September, 1999
Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More