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  1. Maxima and Minima of Functions

    Authors: Barua, Samir K;

    Reference No: QM0174TEC Pages: 5 Published on: 1, January, 1982

    Abstract: Explains the procedure for locating the points at which a function reaches its extreme values. ... More

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  2. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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