Reference No: CMA0816TECPages: 5Published on: 7, March, 2017
Abstract: The note discusses the non-competitive pricing behaviour of exporting firms boned on the theory developed by Krugman (1987) known as pricing to market behaviour. The note discusses how do we understand whether firm is able to price discriminate boned or how a firm changes export prices with respect to changes in ... More
Reference No: CMA0731TECPages: 6Published on: 1, January, 1996
Abstract: With the contradiction of various export promotion measure, The note examines developmental strategies for the leather Industry in India. ... More
Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: PROD0095Pages: 10Published on: 1, January, 1973
Abstract: Illustrates the production planning and control system in a medium?sized light engineering company. Apart from providing scope for suggesting improvements in the system, it also brings out the cost aspects of various production planning decisions. It provides sufficient scope for working out in detail an optimum production plan. ... More
Reference No: MAR0419Pages: 22Published on: 15, October, 2010
Abstract: Parle Bisleri enjoyed the market leadership in the Indian packaged water industry for nearly two decades. However, it gradually lost a significant market share to global players like Coca-Cola and PepsiCo, ultimately ceding its market leadership to Kinley, a rival brand by Coca-Cola. This case tries to capture the factors ... More
Reference No: F&A0077TECPages: 13Published on: 1, January, 1969
Abstract: A technical note on the legal requirements to be fulfilled by companies' published annual reports under the Indian Companies Act, 1956. ... More