Search results for 'and'

Authors: Karna, Amit; Kureshi, Bushra;

Reference No: STR0473 Pages: 20 Published on: 20, November, 2023

Abstract: In 2019, Nissan India found itself facing a turbulent market situation as it contested market space against 14 competitors. Some of its recent product launches had not been well-received, and dealers nationwide were sceptical of associating with Nissan. The following year, Nissan appointed Rakesh Srivastava as the new Managing Director of Nissan ... More

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Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

Reference No: MAR0381 Pages: 10 Published on: 14, July, 2006

Abstract: The case describes the situation faced by a Sales Officer who had recently taken charge of his area in a Mini Metro. He was trying to understand the dealership in his area from the point of view of their operations, performances, competition, and opportunities for improvement. The case describes one ... More

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Authors: Chowdhry, Kamla;

Reference No: OB0001(B) Pages: 2 Published on: 1, January, 1966

Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

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Authors: Chowdhry, Kamla;

Reference No: OB0001(A) Pages: 7 Published on: 1, January, 1966

Abstract: The case deals with problems of expansion of a company in Baroda, i.e. finding appropriate land, and negotiations with the government for acquiring this land. It raises questions regarding the government's industrial development policy. ... More

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Authors: Ramachandran, K;

Reference No: BP0231 Pages: 7 Published on: 1, January, 1992

Abstract: Sheetal Air Cooler is an innovative product with high technical and aesthetic features introduced in the Indian market in the late eighties. The case narrates problems and dilemmas faced by the entrepreneur to the initial stages of the life of the enterprise in the context of marketing. Starting with a ... More

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Authors: Jain, Abhinandan K; Raghuram, G;

Reference No: PROD0228(C) Pages: 9 Published on: 1, January, 2000

Abstract: This case follows up the case Lotus Thread Company Limited(A) (LTCL-A) by focusing on an important area in the logistical decision making hierarchy. The main issue is that of distribution network design and some of its major consequences. The company, while examining its logistics network has identified three options ... More

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Authors: Sinha, Piyush Kumar;

Reference No: CFR0001 Pages: 19 Published on: 2, May, 2007

Abstract: This case discusses the possible entry strategy of Aakash Book Store into the Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating a possible entry into the city, and he had studied the report presented by a group ... More

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Authors: Chaudhuri, Shekhar; Chandra, Pankaj; Dixit, M R; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0256 Pages: 29 Published on: 8, January, 2001

Abstract: The case deals with issues faced by the Torrent Group of companies. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of ... More

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Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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