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  1. Blubirch: Growing an Auction Platform for Product Returns

    Authors: Kankariya, Vedika; Mukherjee, Saral; Rampal, Jeevant;

    Reference No: O&DS0009 Pages: 29 Published on: 31, October, 2025

    Abstract: Blubirch offered reverse supply chain solutions by automating return processing, improving quality grading and offering an auction marketplace for remarketing of returned products. The increasing trend of customers ordering more items than needed from online marketplaces, so that they could try out the items in the convenience of the home ... More

  2. Walchand Hirachand and the Scindia Steam Navigation Co. Ltd.**

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0144 Pages: 14 Published on: 1, January, 1970

    Abstract: The case illustrates the aggressiveness and the initiative and determination of an Indian businessman, and his struggle with the British shipping interests. ... More

  3. AirAsia Malaysia: The IPO Decision

    Authors: Jena, Sanjay Kumar; Dixit, M R;

    Reference No: F&A0547 Pages: 13 Published on: 26, February, 2020

    Abstract: This case, AirAsia Malaysia: The IPO Decision, presents the situation faced by Tony Fernandes, the CEO of AirAsia Sdn Bhd (AAB), when he and his team of senior managers had to decide whether they should raise funds through an Initial Public Offer (IPO) or through Private Equity. His airline started ... More

  4. CareTaker Logistics

    Authors: Iyer, Lakshmi; Babu, Deepak; Raju, Roshan; Dash, Saurav; Gupta, Sandeep;

    Reference No: CTL0004 Pages: 9 Published on: 11, October, 2024

    Abstract: Gujarat, known as the textile capital, was home to CareTaker Logistics’ (CTL) headquarters. The corporation that operated the freight brokering service aimed to dominate this market in the state. Nearly ten years ago, CTL’s creator and owner, Rishi Desai, founded the company. CTL expanded its operations throughout Gujarat’s ... More

  5. AirAsia Malaysia 2001

    Authors: Dixit, M R; Jena, Sanjay Kumar;

    Reference No: BP0430 Pages: 19 Published on: 7, June, 2019

    Abstract: This case presents the situation faced by Tony Fernandes, Vice-President of Warner Brothers, ASEAN region CEO, in 2001, when he had to decide whether he should be venturing into Aviation business by acquiring an existing airline or drop the idea altogether. Fernandes was interested in starting a budget airline in Malaysia ... More

  6. The Kandla-Bhatinda Pipeline Controversy

    Authors: Manikutty, S; Raghuram, G;

    Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

    Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

  7. V&J Limited Stop Services: Pallavan Transport Corporation

    Authors: Raghuram, G; Jain, Abhinandan K;

    Reference No: MAR0347 Pages: 19 Published on: 24, October, 2002

    Abstract: The Pallavan Transport Corporation (PTC) was the major urban transport service provider for the city of Madras and its environs. The Corporation had introduced faster services (by reducing bus stoppages), called V and J services, for city buses over some routes. Towards the end of 1987, about 15% of the buses were ... More

  8. Santa Express

    Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

    Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

    Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

  9. Ahmedabad Municipal Transport Service (E)**

    Authors: Rao, N N Venkata; Paul, S;

    Reference No: ECO0005(E) Pages: 9 Published on: 1, January, 1967

    Abstract: To analyze the cost behaviour and operating efficiency of AMTS in light of the general manager's observations and the supporting data on fare revision. To present arguments for or against fare revision. A note on transport industry terminology is required. ... More

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